November Luncheon features Airstream Inc. Chairman
Monday, November 16th, 2009We had a fun and informative luncheon on Sunday, 15 November at “Mario Fazio’s” in Willoughby Hills, Ohio. Pres. Tom Christopher lead us through the “Strategic Plan” developed with help from Joe Maxwell (2nd VP) and Tom Standing (1st VP) that lays out plans for 2009/2010 and beyond. The goal to is re-vitalized the Cleveland Unit with at least 10 new members and an offering of activities that bring “Fun, Fellowship and Adventure” to the experience of WBCCI Membership. Highlights include the “Spirit of Cleveland” urban camping experience rally in June and a Cedar Point Rally in July. Sustainability for the WBCCI begins at the Unit level!
After a delicious lunch, we had a good, interactive conversation with Larry Huddle who has been with Airstream Inc. since 1979. He described the financial condition of Airstream and its parent, Thor Industries, as “very good” considering the financial shocks of the last few years. The balance sheet is strong and orders are returning with vigor. The mix of styles is changing with the needs of the customers and the 34 footer and the Classic model have been eliminated. (They say that all good things must end some day.) Airstream sales are about 45% “Flying Cloud” and 30% “International”. The company is positioning its iconic design as a way of accessing Adventure and is partnering with the National Park system as well as KOA to have “ruggedized” units for rent on site. Other moves include design collaborations with Victorinox (Swiss Army knife), Orvis, and Cabela’s. Finally, Airstream is working with Camping World to establish repair site that might replicate the Jackson Center experience.
A total of 17 Airstreamers joined in the luncheon including 3 from the Akron Unit.
Submitted by Tom Standing
